EST.1991
Media · Film · Television · Story
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Thirty-five years of storytelling across the Arab world. Television. Film. Documentary. Music. Live events. Every frame, deliberate.

— Ahmad Assaad, Founder
Ahmad Assaad
Ahmad Assaad Founder & General Manager

Ahmad Assaad

Founder and General Manager of ASAS Media Production since 1991. His expertise centers on media marketing and establishing broadcasting stations, with relations spanning the Arab world.

Grace Haddad
Grace Haddad Host · Producer · Journalist

Grace Haddad

A prominent Lebanese media personality and television host on Arab stations. She operates Haddad Group for television production and distribution, runs LMPS as a broadcasting service, and continues to work as a journalist.

Four houses,
one signature.

SNG broadcast van on a Beirut street at night, satellite dish deployed

LMPS

News, broadcast
& the studios that
hold it all.

SCENE 04.A Beirut · SNG uplink · 02:14

Services

eight capabilities
Field
  1. 01 Reportage & event coverage Live multi-camera teams, 4K HDR, same-day delivery · MENA region
  2. 02 Camera production crews ENG, EFP, and cinema-grade crews with full grip & lighting packages
  3. 03 SNG & flyaway Satellite uplink anywhere, Ku & Ka band, 24-hour standby
  4. 04 Outside-broadcast facilities OB vans up to 8-camera HD, full remote-production support
Studio
  1. 05 Studio & edit suites Beirut · Cairo · Amman, Avid, DaVinci Resolve, Pro Tools
  2. 06 Motion graphics & TV branding In-house design, real-time broadcast graphics, on-air packages
Craft
  1. 07 Sound engineering & design Live mix, post-production, foley, music supervision
  2. 08 Talent casting & production crew Regional talent pool, on-camera direction, production management

Studios across the region

01

Cairo

30.04°N · 31.23°E

Television and cinema studios with expansive exterior lots, multiple interior stages, a carpentry workshop, gardens, dressing rooms and full hair & makeup.

02

Beirut

33.89°N · 35.50°E

Interior film and photography studios in multiple sizes, built for advertising and editorial productions.

03

Amman

31.95°N · 35.93°E

Television production studios equipped for diverse artistic works and commercial filming.

04

Doha

25.29°N · 51.53°E

Gulf broadcast hub — news production, multi-camera coverage and on-the-ground crews for regional and international networks.

Vintage 35mm projector beaming through dust toward an empty screen in a darkened booth

ASAS

The house that
started it all.

SCENE 05.A Beirut · est. 1991

Formats

five disciplines, one craft
  1. 01 Television Production Multi-camera shows, broadcast series and live programs delivered to regional stations
  2. 02 Filmmaking Feature production support, on-location crews, post-production from script to delivery
  3. 03 Documentary Long-form non-fiction · regional history, cultural reportage, archive-driven storytelling
  4. 04 Music Video Arabic and international artists, narrative and performance treatments
  5. 05 Broadcast Programming Station setup, programming cycles and content distribution across the Arab world
A vintage Arab-region TV variety-show studio at the end of a live taping, on-air sign glowing

Haddad
Group

Television, distribution
& the stations
behind them.

SCENE 06.A Beirut · On-air · 21:00

What we make

programs, stations, moments
  1. 01 Arabic Drama Lebanese, Egyptian, Jordanian and Bedouin series · written, produced, distributed regionally
  2. 02 Variety & Talk Multi-camera variety shows, talk-show formats and live-audience productions
  3. 03 Music Videos Arabic and international artists · narrative and performance treatments
  4. 04 Commercials Brand films and television advertising for regional and global accounts
  5. 05 Station Setup Complete broadcast infrastructure — equipment, programming cycles, crew training
  6. 06 Cultural Events Large-scale Arabic productions in the region and abroad, including Las Vegas

We build the programs, the stations that air them, and the cultural moments around them.

— Grace Haddad, Host · Producer · Journalist

We are
firestarters.

Films that ignite conversations — and don't stop when the credits do.

Visit matchstick.film

Let's start something worth watching.

Beirut

+961 3 10 90 90 +961 3 27 77 07 Lebanon · HQ

Cairo

+20 11 4079 8108 Egypt

Amman

+962 78 277 7707 Jordan

Doha

+974 6643 0312 Qatar